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fuk b2b: why licensing is not the answer (at the start)

September 20, 2025
6 min read
By Munshi Abrar
OpinionBusiness ModelsHot Take

fuk b2b: why licensing is not the answer

every hackathon or bootcamp there is a team that plays the "we will do b2b licensing" card. like ur gonna walk into a bigco on monday and walk out with a contract. nah.

b2b sounds serious so ppl say it. judges nod. investors nod. but sales cycles r long, trust takes time, and most small teams do not even know who inside the company they would sell to.

what actually works: users and usage. get ppl to care. prove value. if u cannot show one random person wants ur thing, a billion dollar corp will not either.

so yea. fuk b2b as a starting point. ship, get feedback, move. once ppl use it, sure - add b2b later. but do not waste ur first shot selling a dream that is not real yet.